The Story Behind Blake Fell Apparel
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How it started
Blake Fell started because I wanted clothing that actually feels like the Lakes. The real Lakes. Wet paths. Cold wind. Dog charging ahead. The kind of days you just get on with.
It began as a side project and grew into something more deliberate. The fells, the weather and the everyday routine up here shaped it. The designs come from that. Simple. Familiar. Nothing overthought.
Our approach
We keep things straightforward. Comfortable. Functional. Built to be worn properly. Clean designs that work on a walk and still feel right in town after.
The designs are inspired by the places I am out in most weeks. Ennerdale. Buttermere. Local fells. Normal Lakes days. Nothing staged or dressed up.
What is next
As Blake Fell grows, the idea stays the same. Make gear that feels honest and tied to this place.
Whether you are walking the dog, heading up a fell or grabbing a coffee before you set off, the aim is simple. Wear something that feels like home without trying to be anything else.
1 comment
Really enjoyed reading this — it’s refreshing to see the story behind the brand instead of just another clothing label. You can tell there’s real passion for the outdoors and the Lake District running through everything. It’s nice to see someone building something authentic and grounded. Looking forward to seeing where Blake goes next.